Athleisure– ‘athletic’ and ‘leisure’ is more than just a fashion fad. Athleisure is an inspirational lifestyle and a global phenomenon. And it is here to stay for long.
Athleisure- the buzzword of all buzzwords in the fashion realm. The once frowned upon act of wearing athletic clothes outside of the gym has upended the apparel industry, pushing designers to adjust and design accordingly. The trend towards casual is influencing over traditional categories like denims and workwear, steering style from the office to the workout studio to even happy hours with minimal wardrobe changes. New to the athleisure circuit, we have dresses, biker shorts, and office appropriate leggings while matching sets and ultrahigh-waisted leggings are sticking around for another season, or forever.
Gym wear has been making its way out of the work-out zone and establishing its dominance in people’s casual wear wardrobe. Have you ever dreamed that sweatpants, hoodies, jogger pants, yoga pants or sneakers would be the mainstays of a fashion trend?
I find athleisure one of the easiest and versatile trends to wear. Be it any age group, it is something that is extremely comfortable. It is good for travelling, for hanging out with friends or even for an evening outing. It is something that will never go out of style.
Not just sportswear anymore
Sportswear, as we say, is not just a ‘sportswear’ nowadays. Earlier, people used to wear simple cotton T-shirts for gym. But, as celebrities are donning gym wear at public places and social events, it has brought athleisure into the mainstream and have influenced people to hit the streets with the most comfortable yet cool athleisure trends. Today, you see a lot of people preferring high-performance clothing because it’s not just about comfort but also about how the apparel enhances your movement. People have actually started investing in luxurious athleisure wear as a regular daily clothing option.
Not just millennials
Functional and stylish, athleisure is one trend that won’t go out of fashion. Today’s millennials are both health conscious as well as fashion forward. These shoppers want something more stretchable than their skinny jeans, and athleisure is the perfect answer for that. According to the millennials, athleisure gives a comfort and effortless movement in this hectic multi-tasking lifestyle and because of this there is a growing heat within the apparel industry not only in American retail markets but also in Indian markets. To keep up with this fashion trend, brands are offering more of mix of fashion and comfort in their products to attract new customers.
No advertisements
Advertisements are the face of any brand. When we talk about athleisure apparels they never used advertisement as their face. Rather using advertisements, they believed in influencing people by using celebrities as their medium.
When we talk about the fashion trends of athleisure you can wear it in many ways:
- Colour blocking: Colour blocking is a fashion trend wear. You can wear an oversized T-shirt of contrasting colour over an active wear legging.
- Bike Shorts: As bike shorts are high waist it can be worn during cycling, yoga, cardio or you can even match it with oversized shirts, tank tops or hoodies.
- Go according to the Neutral Palette: Fun patterned leggings would be preferable for gym, but when we talk about wearing athleisure outside an exercise environment, we need to have a look which is more sophisticated and luxurious. Dressing aggressive doesn’t please eyeballs outside gym. Therefore, you should always go monochromic to have a good vibe.
Athleisure is an existing as well as upcoming trend in the clothing industry. The trend is shifting towards more of athleisure and so, try and catch-up with this trend keeping in mind the fact that you need to be more cautious while choosing athleisure outfits outside exercise environment so that it goes in sync with fashion.
